Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys.

Creative Director and Brand Psychologyst Karen Reuther shares her view that:

for me entrepreneurship is having the courage to do something different.

About the course

The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. This course applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.

What you'll learn

  • How to approach your career or startup as if learning a musical instrument
  • Why entrepreneurship, like creativity, is something we all possess
  • How to apply “the musician mindset” as means of collaboration and creative problem solving
  • Why songwriting is a perfect parallel to career and product development
  • Why there’s more to entrepreneurship than business plans and spreadsheets just like there’s more to music than scales and lead sheets.

Starting date: 25 January 2016

Duration: 4 weeks

Language: English

Instructors:Panos Panay

Institution: Berklee Institute for Creative Entrepreneurship

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