About the course
This free online course “Online Business: Planning for Success” focuses on the planning phase of starting a small online business and will introduce what you need to do for clarity and action.
With so many ways to operate online, it is important that you understand what your business is and where it fits in. The RMIT instructor will take you through the differences between various forms of online business models, to help you decide the best direction.
The course will help you develop a business plan or business model canvas to focus your thinking on the best opportunities for your online business. You will understand how to use primary and secondary research to identify your most valuable customer.
This course is one of four in the Online Business Success programme from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they planned their online business.
What you will learn
- Identify the value proposition in the online market place by comparing current market competition and trends
- Develop a pitch by drawing upon a business idea and goals
- Compare the variety of online platforms and payment gateways to suit a specific business requirement or need
- Apply business planning tools, including the business model canvas and business plan, to analyse and investigate the requirements needed to start an online business
About the instructor
Brett Stavenuiter is an entrepreneur, business owner and business consultant with 25 years’ experience assisting over 5,000 successful entrepreneurial business start-ups in Australia and Indonesia.
Starting date: 14 August 2017
Duration: 4 weeks, 2 hours per week
Instructor: Brett Stavenuiter
Institution: RMIT University (Australia)