However, this is not the only good reason why we need marketing skills. In fact, learning how to be a marketer is important regardless of your personality or career path.
Below you can find out why we all need marketing skills:
1. You will learn to listen
Marketers are constantly listening and looking for ways to maximize opportunities, connect to people and influence relationships. It is true that anyone can be a fairly good listener, but doing so as a marketer also requires a significant amount of analysis. By being trained in customer analysis, focus groups and audience alignment, you will know how to really listen to what your stakeholders want. And, let’s be honest- this is a good skill, no matter what you do.
2. You will be a better decision maker
Tools such as Google Analytics allow marketing professionals to have an in-depth view of audience insights. But more important than this, is the ability of a marketer to interpret the data in order to understand and target the right segments of the audience. Regardless of your career, knowing how to find and analyze data about your stakeholders, gives you a good advantage in your business and allows you to make the most of it. You will also avoid unnecessary noise and focus on the numbers and insights that are the most valuable.
3. You will gain tact
Essential part of marketing is figuring out ways to reach and communicate with various audiences: hence, good marketers are constantly dealing with different types of people. The best marketers master the ability to gain insight into different personality types and undertake different approaches to engage with them. Another way to say this is marketers learn how to be tactful. Every career requires a certain amount of shape-shifting. Different managers and employees have different ways of approaching certain situations. Hence, knowing how to read people and understand their needs and ways, will inevitably help you to communicate effectively with managers and team members.
4. You will get scrappy
Many of the marketers nowadays are on a budget, meaning they have limited resources for advertisements and yet there is no other option, but to hack growth- to reach the maximum number of people with the minimum amount of resources. Therefore, the best marketers usually come up with targeted digital strategies that help them to do this in a really scrappy, forward-thinking ways. This scrappy mindset will be of help, regardless of the industry you are in. Brutal prioritization of resources is a must for both small and large business. Being forward-thinking and creative about who you target, how you target them and how to do more with less, will turn you into an efficiency machine.
5. You will become more aware
Good marketers are always aware of what is going on around them. This means they constantly read, go to parties and try to figure out what is going on in popular culture. Regardless of the industry you are in, constant check with your environment can help you a lot. While it is appealing to burry yourself down to specific details of your industry, training yourself to look at the bigger picture will help you to do better in your job.
The good news is that you do not necessarily need to obtain some degree in order to train yourself into those skills. Here are three suggestions for taking the next step in acquiring your marketing skills.
- Growth Hackers: What you have to do is sign up here to take part in free online community for “agile, growth-obsessed marketers and developers to connect, share, and get inspired.”
- Meetups: Whether you are interested in social media or online marketing, here you can find the nearest digital marketing meetup group in order to learn new skills, talk, and also meet other people in the field.
- Digital marketing course at General Assembly: You can apply for a 10-week course, which teaches you the essential skills of audience development, and the creation of high-impact content, regardless of your background.
Would you agree with that? Share your oppinion in comments!