The free online Customers and Competitors MOOC will help you find out how understanding and targeting your market can help your business stand out from the crowd.

This course is the third in a series of six about ‘starting a business’. You can sign up to the other courses in this series through the Going to University collection.

About the course

To run a successful business you need to understand who your customers are and importantly, how you are going to reach them. Whether you have an idea for a venture in the future or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan, share your ideas with others and start to document your thoughts in a structured business plan.

The course is aimed at prospective undergraduate students both in the UK and internationally.

The University of Leeds courses benefit from being shaped by the latest research at the university and are presented by leading academics who are actively engaged in pioneering research. They inspire students to think critically and develop their knowledge and analytical skills.

If you would like to know more about this course or the range of courses from the University of Leeds designed specifically for schools and colleges, please visit the teachers’ pages for further information and resources.

What you will learn

This course is part of a collection from the University of Leeds which have been specifically designed for those studying at school or college. All of the courses will help to enrich and extend your knowledge of a specific topic and develop your transferable skills. These courses will help you make decisions about which subject to study at university and will give you examples when developing your university application.

Throughout the course you will be part of a community of online learners, providing an opportunity for interactive learning with other students both in the UK and internationally.

Each course is designed to complement your existing studies and aims to:

•           provide evidence for UCAS applications and prepare you for university

•           help you to gain new skills, think critically and learn independently

•           encourage online / social learning

•           develop collaboration and analytical skills

•           embed current research into your online learning

For information about degrees available at the University of Leeds, please visit the course finder website.


No previous knowledge or experience of business or enterprise is required, just an interest in businesses and how they emerge. If you are new to learning online you will find it helpful to join Learning Online: Learning and Collaborating prior to joining this course.

Starting date:  2 January, 2017

Duration:  2 weeks, 2 hours per week

Language: English

Instructors: Sarah Underwood

InstitutionUniversity of Leeds