About the course

Visual elements are critical components in effective communication and presentation. The importance of imagery and how it relates to branding, memory recall, and awareness cannot be underestimated. Whether it’s a document, presentation, or video, using one relevant image can replace an entire section of text and be more impactful.

This course, part of the Soft Skills Professional Certificate program, is an introduction to key principles, best practices, and ethics of visual communication for professionals who are not designers by trade. Learners will practice creating visual communication that seeks to educate, inform, persuade, and/or entertain specific target audiences. You will also analyze visual messages appearing in a variety of media and digital platforms.

This course may be audited free of charge. Learners also have the opportunity to earn a verified certificate of completion. Exclusive learning opportunities such as live events hosted by subject matter experts will be available for verified learners.

What you will learn

By the end of this course, you will know:

  • How to utilize best practices for presenting quantitative data using images;
  • How to incorporate basics of visual design in everyday workplace presentations;
  • How to select impactful and appropriate images for various audiences to support your message How to understand visual hierarchy and other text- to-image relationships.

About the instructor

After a 30-year career in Technical Communication and Interactive Multimedia management, Lori Marra joined RIT’s School of Communication full time in 2013. Professor Marra has a B.S. in Management from Nazareth College where she also double-minored in Philosophy and Studio Art. She also holds an MA in Philosophy from the University of Rochester. She focused on Stoic Ethics and her thesis is titled: The Mad Are All Unwise:  The Practicality of Stoic Ethics.  She teaches Communication, Public Speaking, and Technical Communication (with a focus on business communication for technical professionals).

Duration: 3 weeks, 6-8 hours per week

Language: English

Instructor: Lori Marra

Institution: Rochester Institute of Technology