Barbara Coward holds over two decades of experience from a variety of viewpoints within the industry, including her work as an admissions director, an MBA recruiter, and marketing consultant for business schools across the globe.
In the past twenty years, Barbara has evaluated hundreds of applications for full-time MBA, part-time MBA, executive MBA and specialized business master’s programs in U.S. and abroad. She has represented schools at recruitment fairs such as the QS World MBA Tour, The MBA Tour, and Forte Forums. She has written articles for prominent outlets such as Poets & Quants, BusinessBecause, and AACSB’s Best Business Schools Blog.
Barbara offers an exceptionally agile perspective for her clients’ candidacy as a result of her combined experience as a former MBA admissions gatekeeper, a media contributor covering influential business school stories, a marketing consultant for domestic and international business schools, and an ongoing conference presenter to admissions officers at top business schools.
Her unique and in-depth knowledge of the industry, coupled with her skills as an effective storyteller and strategic marketer, allows Barbara to give her clients a distinct advantage when it comes to creating a strong application and making informed decisions in school selection and acceptance.
- School Selection Consultation
- Persistence Consultation
- Essay Strategy and Development
- Resume Review
- MBA Interview Prep and Coaching
- Waitlist Strategy
- Social Media Review
- Strategy for Recommendation Letters